Snapchat CEO Evan Spiegel announced that a redesign was in the works for the popular picture and video messaging app, and it is set to be released Dec. 4. Although details were scarce, Spiegel did confirm that the app will be easier to navigate than the current design. The goal of the new design is to expand the number of Snapchat users.
Junior creative writing major Jazilyn Colon said, “I don’t really use the app as much as I used to, but with the redesign, I may use it more in the future. If the goal of the new design is to get more users, then I think it could be good.”
At this point, Snapchat is geared towards 13 to 34-year-olds in developed world markets like the U.S., U.K., France and Australia, according to Omnicore ( a full-service marketing agency that provides information in analytics, reputation and social media). By redesigning the app, Spiegel hopes that the app will expand to those older than 34, Android users and those outside of the U.S. and parts of Europe.
Snapchat CEO Evan Spiegel
Since Snapchat came into the scene in 2011, there have been many complaints about the app and its usage. Snapchat can be a confusing app if one does not know the ins and outs of its system. After five years, the team behind Snapchat released a manual in 2017 to help users with the design layout.
Those who have learned to navigate the app may not be so appreciative of the new changes coming. Just like what happened back in 2013 when Snapchat released the stories feature. At first, users did not take to the development of stories as the team had hoped. Within the first six months of the story feature being released, few users took to it. However, the team held out until it finally became one of the most popular features of the app.
As it stands, 18 percent of social media users use Snapchat, which has reached 41 percent of 13 to 34-year-olds daily; There are over 300 million users monthly on the app. Whereas Facebook has an average of 1.66 billion monthly users and Twitter has 328 million users per month, according to Omnicore statistics.
Freshman creative writing major Mikaela Moorman said, “The new design could possibly be a good thing. That is, as long as it is done in a way that keeps the current users and brings in new users.”