Reaching the largest audience with your advertising is important to the success of any college especially smaller colleges like Blackburn. Streaming channels can provide the cheap advertising to get the demographic that’s most important to any college, Gen Z. In a CNBC interview the popular Twitch streamer Ninja revealed that he makes 500,000 dollars a month streaming Fortnite if one man can make such obscene amounts of wealth imagine how much a team of students streaming eight hours a day, seven days a week would bring big revenue for the college. Creating a Twitch channel and allowing students to take shifts playing their favorite video games while talking about their experiences and the work program would give the college great exposure to a key demographic and allow ambitious students the chance to safely enter this booming industry.
Many entrepreneurs want to start in this industry often have the motivation but not always have the means; that is where Blackburn and its work program is specially equipped to offer these ambitious gen Z’ers a chance to jump into streaming careers. Michael Hoff who has a 65,000 view YouTube video already was excited at the opportunity to possibly take part in such a program: “It would be really cool if we had shifts or something, it would be an hour off work but I would love to build a community.” Offering entrepreneurs a chance to make careers out of playing their favorite games while earning revenue for the college would be the big win that puts Blackburn College among the elite colleges of the world.
Streaming services would allow Blackburn to reach the two most important audiences of any college: generation Z and parents of the students attending Blackburn. Putting events such as plays, concerts and sports on these services lets families see the hard work their children are putting in and keep families close while separated over long distances. Marisha Torres, a member of the choir whose family lives over an hour and a half away, wishes her mom could see her concerts: “I think that my mom should be able to see me and watch me from a far distance she’s not able to do so she works so hard to keep my family going that she is not able to keep up with all these difficult tasks of watching me thrive in the world. So she really needs to be able to watch me on her own time.” This esteemed institution with the creation of a Twitch channel would be able to do something that other colleges struggle with: keep families close no matter the distance. That reason alone makes the idea to create an official streaming channel one that holds merit. But the advertising and entrepreneurial opportunities for the college and students would be unmatched as well.